With the OpenAI deal Microsoft's search technology has taken a leap forward, jumping ahead a generation in terms of performance and accuracy. The company has invested heavily in artificial intelligence and machine learning algorithms, and the ChatGPT capability from AI is only the latest way in which they have significantly improved the ability of their search engine to understand natural language queries and deliver more relevant results. The result is a search experience that is faster, more intuitive, and provides users with a wider range of information. Microsoft's advancements in search technology have positioned the company as a major player in the industry, given Bing a new lease on life, and have given them a possible edge over Google.  As more and more people rely on AI powered search, Microsoft's technology will continue to play a vital role in the company's success.